Lucky Me Lomi

Graphics for a TV Commercial


While I worked at Optima Digital back in 2019, I was tasked to create style explorations for graphics that would be superimposed on Lucky Me Lomi’s TV commercial featuring a very retro, 90’s aesthetic with accompanying boy band music.

The typography and graphic elements were heavily inspired by 90’s graphics, featuring bold letters and experimental patterns and motifs to evoke a funky look that emulated pop culture trends at the time.

These graphics were to be superimposed on top of Lucky Me Lomi’s own faux-boy band’s musical number ala Backstreet Boys.

The final look was created by the team at Optima Digital since I had to depart on another project during production, but it was a pleasure make style explorations for the team.


You can view the final TV commercial here →