Superbowl VIII
for NFL Canada

Illustration

2024

I was approached by the Marketing Director of NFL Canada to create illustrations promoting Super Bowl VIII for NFL Canada’s Instagram account.

The initial idea was to create illustrations highlighting NFL’s Canadian players, so I developed various concept executions for the player illustration sets. While the focus of the illustrations is on our Canadian players, the styles were designed to be adaptable for anticipated match-ups.

Concept 1 : Mixed Media

This concept incorporates various textures, drawing inspiration from graffiti and street art, and is heavily influenced by the dynamic sports graphics seen on TV.

Concept 2 : Dynamic Typography

Prominent, dynamic typography is featured behind the player illustration, showcasing the player’s name, team, or other key headlines.

Concept 3 : Force of Nature

This concept features graphic effects of elemental forces surrounding the player, representing the energy emanating from their actions and emphasizing dynamic movement.

Concept 3 : Force of Nature
Graphic effects of elemental forces surround the player, with color fields representing each team’s colors. The concept features the quarterback from each team.

Concept 4 : Player Cards

Inspired by player cards, this concept uses color boxes to represent each team’s colors. It features the quarterback and team logo for each team, capturing the essence of a trading card-style design.

Final Illustration for Conference Championship
The final illustration was for a matchup, specifically the NFL’s Conference Championship, the semi-finals before Super Bowl Sunday. The final illustration showcased the Chiefs vs. the Ravens and the Lions vs. the 49ers, incorporating team colors and profiles of each team’s quarterback.

A week after the Conference Championship, with the final teams advancing to the Super Bowl, I was approached to create an illustration for the ultimate Super Bowl matchup between the Chiefs and the 49ers.

Concept 1
Elemental forces, similar to Conference Championship illustration.

Concept 2
Football stadium with LVIII projected on the sky.

Concept 3
Similar to the Superbowl logo with the trophy in focus and the “LVIII” in team colors.

Final Illustration for Superbowl LVIII Matchup
The final illustration features a football stadium with “Super Bowl LVIII” projected onto the sky.

NFL Canada Instagram

The illustrations were posted on the NFL Canada Instagram account, generating excitement for the final game and earning tens of thousands of impressions across two posts.